Over the summer I spotted a mural for the last Harry Potter movie and I remember being impressed. The mural got me thinking about the kind of promotions we could do if we had unlimited funds.
Every day we are inundated with advertising and branding, but wouldn’t it be a nice change if cities across the country promoted books for children instead? Would children’s sensibilities toward reading be altered if society pushed reading as hard as the latest iPad or Nike sneakers?
This Fall we released the first list from our new Tu Books imprint. It was very exciting for the staff at LEE & LOW to work on promoting and selling these books for older readers, since we have mainly published picture books in the past. The Tu launch photos featured here are part of my fantasy promotion. This is what a Tu Books launch might look like if money were no object.
It doesn’t cost anything to dream. Enjoy!